Energy supply today is risky business. Either you don’t have enough of it at the right time, or your storage source is made with lithium with all of its challenges, or your vendor of record doesn’t have the financial ability to back his/her product up. Unlock energy savings and efficiency. Discover tailored solutions from The Adie Group’s trusted energy advisors.
Empowering Energy Solutions
The Adie Group is a premier energy advisory firm based in Ottawa, Canada, serving the globe (particularly the US market), dedicated to providing innovative solutions that drive efficiency and sustainability, with extreme focus on distributed energy. Our team of seasoned experts collaborates closely with clients to navigate the complexities of the energy sector, ensuring tailored strategies that meet unique needs. With a strong commitment to excellence, and a deep understanding of the global distributed energy market dynamics, The Adie Group is your trusted partner in optimizing energy use and achieving long-term success.
In memoriam, Dr. Adi (Avraham) Eisenberg...
Where did we get our name?
In late April 2025, subsequent to events that would be best described as "calls to action", one of our co-founders decided to create an agency that would truly make a difference in the energy world, through a unique type of partnership, one that would bring together some of the best minds he had met in his decades spent in renewable energies, as well as composite material, therapeutic, legal and other industries, with an objective of helping "heal the world, one cell at a time".
Taking his inspiration from Dr. Adi Eisenberg, thus was created THE ADIE GROUP (Adi + E).
Dr.Adi Eisenberg earned his Ph.D. from Princeton University University in 1960, worked as a NATO post-doctoral fellow at the University of Basel with Werner Kuhn (1961-1962), and joined UCLA in 1962 as an Assistant Professor. Dr. Eisenberg also taught at The Weitzman Institute in Israel, Kyoto University, Stellenbosch University, the University of Bayreuth, several Chinese universities, and many others. He moved to McGill University as an Associate Professor in 1967, where he was promoted to the rank of Full Professor in 1975 and was named “Otto Maass Chair” in 1992. Adi retired in 2009 but continued his NSERC-funded research long after his retirement. Dr. Eisenberg is widely recognized as a pioneer of the field of amphiphilic block copolymers which now find numerous applications in drug delivery, materials science, nanotechnology, and could soon find themselves in graphene energy storage.
During his career at McGill, he has published over 400 papers and has become the most cited chemist in the history of the Department. He was elected a Fellow of the Royal Society of Canada and received numerous awards, including Killam Research Fellowship, E. W. R. Steacie Award, Urgel Archambault Prize from ACFAS, Humboldt Research Award, and Canadian Institute of Chemistry (CIC) Medal. Nearly 50 graduate students and over 60 post-doctoral fellows have been trained in Eisenberg’s lab; many of them have become well-known polymer chemists in Canada and around the World. Those of us who knew Adi will remember his humble personality, always encouraging towards his coworkers and his younger colleagues, and his sense of humor.
Favourite Saying: “So far, so good.”
Founder note: “Zaidie”, as he was known by more than just his grandchildren, was summarized by one simple theme that flowed from all he did or said. He was “everybody’s greatest fan”.
Energetic authenticity. A World Where Energy and Data are interchangeable. Unbiased Expertise.
• Experts in energy storage and renewable power solutions • over 100 combined years of hands-on experience in off-grid and on-grid energy systems • Trusted advisors—demystifying complex energy technologies • Client-first, 3rd party-vetted technology recommendations • Intellectual property expertise and in-house counsel ensure only the most innovative, secure, and reliable technology partners • Our mission: Heal the world, one cell at a time. • Focused on sharing knowledge and enabling smarter energy decisions. "ishoni gambarimasho" (japanese: we are stronger together.)
Choose the right energy source.
Optimize your energy solutions with innovative, clean technologies and strategic storage options tailored to meet your unique needs.
Renewable Energy Integration
Sized to your needs...and not more than that.
Sustainability Consulting Services
Access to incentive program analysis
Regulatory Compliance and Risk Assistance
The Adie Group's expertise in energy advisory is unmatched. Their team provided invaluable insights that significantly improved our efficiency and sustainability. Their professional approach and deep knowledge make them a top choice for anyone needing energy solutions. And their superior knowledge of energy storage and generation technologies, helped us pick the right vendors, time after time.
- Liam Turner
An experienced team you can count on.
Sol Avisar- CEO Chief Executive Officer
Founder of several successful ventures.
International expertise in IP creation, enforcement and commercialization.
Deep background in sciences and wide spectrum of technologies.
Shoshana Zimmerman- CSO Chief Strategy Officer
Long-standing education in related therapeutic disciplines. Her late father, Dr. Adi Eisenberg, was known as the “grandfather” of amphyphilic block co-polymers. Their ability to grow energy density in graphene carbon-nanotube-material energy storage is well documented..
Strategic planner with superior instinct in human psychology and with specialization in challenging negotiations.
Detailed attention to all aspects of processes in material sciences, from university research lab to product market execution.
Sass Peress- CDO Chief De-mystifying Officer.
Presided over thin film, crystalline, gallium, amorphous solar development.
Developed first solar-storage device in 2001. Led implementation of thousands of systems from off-grid to grid-tied development.
Data-center rapid 5C power UPS deployment to MW-sized solar farm engineering, management and development.
Dan Cohen - Chief Science Advisor
In health care, Dan has led companies and projects in diagnostics, medical devices, medical education content, electronic medical records, clinic management systems, small molecule therapies and biologic agents.
In information technology, he was responsible for teams in software development, e-learning, infrastructure, and enterprise architecture.
Working as a consultant, and later in venture capital, Dan led projects and teams for innovative products for many sectors in clean technology, including material sciences, clean energy, and bioremediation.
Robert Wendt- Senior Commercial Advisor- California Market
DOD, DOE and ATP program management and project execution.
Capital equipment specification, design and construction.
Bottoms up technoeconomic and LCOE analysis.
Customer advocacy approach to project execution.
Peter Baldwin- Senior Commercial Advisor- Texas Market
Connector of people, ideas, and resources, specializing in turning emerging technologies into actionable solutions by aligning internal teams, strategic partners, and customer needs.
Global track record with major energy clients, combining technical fluency with business insight to advance decarbonization goals and deliver high-reliability storage and power systems
Focused on renewable energy and innovations mentoring and academic engagement, supporting the next generation of energy leaders.
Energy Advisory FAQ Guide
What services does The Adie Group offer?
How can The Adie Group help improve energy efficiency?
We conduct thorough energy audits (ask us for an example) and provide recommendations on efficient technologies and practices to reduce consumption and lower operational costs.
What industries does The Adie Group specialize in?
Our expertise spans various industries including commercial, industrial, and public sectors, offering tailored energy solutions to enhance sustainability and efficiency.
Does The Adie Group offer renewable energy solutions?
Yes, we provide comprehensive renewable energy solutions including solar (from residential rooftop to commercial solar integrated facades) and geothermal systems to help businesses transition to sustainable energy sources.
How experienced is The Adie Group in the energy sector?
Some of our members have over 37 years (and counting), some less, of experience in the energy industry, our team comprises seasoned professionals skilled in delivering innovative and effective energy strategies.
Where is The Adie Group located?
The Adie Group is based in Ottawa, ON, Canada, while most of our clients are in the USA, with dedicated team members Quebec, Ontario, California and Texas, and growing.
If the grid is challenged, where does distributed energy fit in?
“We’re worried about battery safety—can you give us an example of what can go wrong?” Example : Moss Landing fire, California
Sol Avisar:
“That’s a very legitimate concern. One recent and highly publicized example is the fire at the Moss Landing Energy Storage Facility in California. This site, which used lithium-ion batteries, experienced a thermal runaway event that led to a significant fire, forced evacuations, and took a major chunk of grid storage offline for months. The incident raised big questions about the safety of large-scale lithium systems—especially when it comes to fire hazards and regulatory compliance.
This is exactly the risk we help our clients avoid. The supercapacitor energy storage technology selected by TAG doesn’t rely on chemical reactions, so thermal runaway—and the kind of fires seen at Moss Landing—simply can’t happen with our systems. Our modules store electricity as electricity, not as chemical energy, and there’s no risk of fire from overheating or internal faults. We even offer a 20-year warranty because we’re so confident in the safety and reliability of our technology.
“We’re concerned about how energy storage will perform in our climate—extreme cold, or extreme heat.”
Shoshana Zimmerman:
“That’s a great question, and it’s actually one of the biggest differentiators for the technology we will present to you. The supercapacitor-based energy storage systems have been successfully installed in some of the world’s harshest climates—from the deep freeze of Antarctica to the intense heat of sub-Saharan Africa. Unlike lithium-ion batteries, which often degrade or even fail in temperature extremes, our technology is engineered to deliver reliable performance whether you’re operating in -40°C or +50°C environments.
This means you get consistent, safe, and efficient energy storage no matter where your project is located. And because our modules store electricity as electricity, there’s no chemical reaction to go wrong—so you avoid the risk of fires like the one that happened at Moss Landing in California.
Would you like to see performance data or case studies from these installations? Or do you want to discuss how this could work for your specific site conditions? Let's sit for a chat...with good coffee, so we can discover your project pain points and let our team figure out a variety of the best solutions available.”
Why do we like the new generation of super capacitors and how do the Supercapacitors that The Adie Group offers differ from other Companies?
Dan Cohen:
"I've been around the world in search of the right supercapacitor systems in my search to replace lithium. Some vendors turned out to be legitimate, some not so much. Some properly dealt with Customer challenges, some did not. This experience gives TAG customers peace of mind that their systems are as promised, will deliver what they said they would, and are backed directly by a manufacturer, vs. through dealers/disttributors that can disappear in the blink of an eye, leaving customers (specially data centers using lithium battery solutions) stranded with potentially millions in liability."
- Electrostatic Storage vs. Chemical Batteries
TAG recommends supercapacitors that store electricity as electricity—no chemical conversion involved. This is fundamentally different from batteries (like lithium-ion), which store energy through chemical reactions. No chemical reaction means no risk of thermal runaway, fires, or explosions—a major safety advantage.
- No Fire Risk (Thermal Runaway Eliminated)
Because there’s no chemical reaction, TAG's recommended supercapacitors can’t experience thermal runaway. Even in the event of a fault, there’s no fuel for a fire. Lithium-ion and other battery chemistries are prone to overheating and fires, as seen in high-profile incidents like the Moss Landing fire.
- Extreme Temperature Performance
Proven deployments from the freezing cold of Antarctica to the blazing heat of sub-Saharan Africa. Performance remains reliable in both extreme cold and hot environments. Many batteries degrade or even fail in temperature extremes, leading to reduced lifespan and reliability.
- Long Life & Warranty
TAG's selection offers a 20-year warranty and supports multiple charge/discharge cycles per day without significant degradation. Traditional batteries often have shorter warranties and degrade faster, especially with frequent cycling.
- Fast Charging & High Efficiency
Supercapacitors can charge and discharge much faster than batteries, supporting rapid cycling and high efficiency. Batteries typically charge/discharge more slowly and can’t handle as many cycles per day.
- Scalable, Modular Product Lines
Solutions are designed for flexibility—scalable and modular for a wide range of applications (solar, off-grid, marine, backup, etc.). Many battery systems are less modular or require costly customization.
- Global Track Record
TAG chosen supercapacitors have been deployed in harsh and demanding environments worldwide, including marine (Hystream Yachts), polar, and desert conditions. Many competitors have limited real-world deployments in such varied extremes.
-Governance and Security
TAG will only propose supercaps where you can walk in and inspect their production. We've seen many dealers come and go. It is better for our clients to deal with, and be protected by, the factory.
In summary: TAG supercapacitors are fundamentally different because they’re not batteries—they’re safer, more robust, and built for long-term, reliable operation in any environment. The lack of chemical risk, proven real-world durability, and a 20-year warranty set TAG apart from both traditional batteries and other supercapacitor companies.
Can customers visit our partner supercapacitor factory? Do we have a compliance check-list (Yes, here is an example for data centers)
Sass Peress
" Let me deal with the factory visit question first and the answer is: Absolutely. TAG will ensure open confidential access to the manufacturing facilities that produce the modules meant to serve your needs. No hidden boxes, raw material suppliers or other. Everything must be auditable by our client-partners or certification bodies. Transparency is the key to trust."
As for a data center checklist, to ensure the safety and smooth running for all, TAG is working with former New York Fire Department firemen/women to ensure we surpass the strictest of codes, because if we can make it in New York, we can..... and here is a shortlist for data centers (as example) that we have come up with:
Data Center Fire Code Compliance Checklist: Supercapacitor Safety Advantages
A comprehensive guide helping data center facility managers navigate fire safety regulations while highlighting the superior safety profile of supercapacitor energy storage systems over traditional lithium battery solutions.
Contents
• Fire code requirements and regulatory framework for data center energy storage
• Critical safety compliance checkpoints for facility managers
• Supercapacitor advantages in meeting and exceeding fire safety standards
• Implementation timeline and certification considerations
• Cost-benefit analysis of compliance solutions
Why is LCOE (levellized cost of energy a more important measure than KWH (kilowatt hours) for energy storage?
Sass Peress
LCOE (Levelized Cost of Energy)
LCOE is the total cost to build and operate an energy system over its lifetime, divided by the total energy output over that lifetime.
- Formula: LCOE = Total Lifetime Costs / Total Lifetime Energy Output (kWh)
- What’s included? Capital costs (equipment, installation), Operating & maintenance costs, Fuel costs (if any), Financing costs, System lifetime and degradation
- Purpose: Allows apples-to-apples comparison between different energy technologies (e.g., supercapacitors vs. lithium batteries), Incorporates utility rate structures and time-of-use pricing (as The Adie Group does), Useful for project planning, budgeting, and technology selection
kWh Rate (Cost per Kilowatt-Hour)
- Definition: The price paid for each unit of energy consumed or generated, usually shown on your utility bill.
- Formula: Cost per kWh = Cost for a Period / Total kWh Used in that Period
- What’s included: Only reflects the cost of energy used or sold in a specific billing period, Doesn’t account for system lifetime, maintenance, or capital costs, Can be fixed or variable based on time-of-use or demand charges
- Purpose: Simple metric for consumers to understand their energy usage cost, Good for short-term budgeting, but not for investment or technology comparison
Key Differences
- LCOE is a comprehensive, long-term, all-in cost metric—ideal for comparing technologies and planning investments.
- kWh rate is a short-term, usage-based price—ideal for understanding day-to-day energy costs.
In practice: The Adie Group uses LCOE to show clients the true, all-in cost of supercapacitor vs. lithium energy storage, factoring in things like degradation, cycle life, and avoided issues—not just the sticker price per kWh.
And more questions that I've come across in my career in renewables:
"- What specific safety requirements does your facility have? Is speed, cycles, depth of discharge, lifetime or safety most important for your installation?
- Have you experienced any of these lithium issues in your current systems? Heat Runaway, Degradation, Limited discharge, slow charge rate, few cycles per day?
- Would a site visit to see the technology in action be helpful? There is nothing lie seeing the products meant for your use in their production line.
- What’s your timeline for making this decision? Its your needs that push us to deliver when is the right time for you."
Use the contact form below and we'll be happy to provide you with a tailored quote, estimated delivery date, implementation support and more.
The Adie Group, focuses its energy recommendations based on a "horses for courses" principle. We select a mix of vendors based on the needs of your project. Allegiance with clients creates honest partnerships with preferred vendors.
What have I learned across my renewable energy career that applies to the current state of the art in super capacitors?
Robert Wendt
"In my practical work with graphite and other materials, I found that, given that Supercapacitors store energy electrostatically, while lithium batteries store energy chemically, this fundamental difference gives supercapacitors unique advantages in terms of safety, consistency, longevity, and performance. I would never install lithium batteries in my home."
Why are supercapacitors considered safer than lithium batteries?
A: Supercapacitors do not rely on chemical reactions, so there’s no risk of thermal runaway, fire, or explosion. This makes them a much safer choice for backup power—especially in critical applications like data centers or grid storage.
Q: How do supercapacitors perform in extreme temperatures compared to lithium batteries?
A: Supercapacitors operate reliably in a wide temperature range (typically -40°C to +60°C), while lithium batteries can degrade or even fail in extreme heat or cold. This makes supercapacitors ideal for harsh or variable environments. Q: What about cycle life? A: Supercapacitors can be charged and discharged hundreds of thousands—even millions—of times without significant degradation. Lithium batteries, on the other hand, have a limited cycle count and degrade over time, requiring more frequent replacement.
Q: Are supercapacitors more efficient?
A: Yes. Supercapacitors offer rapid charge and discharge capabilities with high round-trip efficiency. They’re perfect for applications needing quick bursts of power, frequent cycling, or fast response times.
Q: How do supercapacitors help reduce maintenance and replacement costs?
A: With virtually no degradation and an operational life that often matches or exceeds the lifespan of the equipment they support, supercapacitors dramatically reduce the need for maintenance, replacements, and associated downtime.
Q: Do supercapacitors hold their charge as long as lithium batteries?
A: Supercapacitors are best for applications where quick charge/discharge and high cycle life matter most. For long-duration energy storage (many hours), lithium batteries may still be preferred. However, for backup, bridging, and high-frequency cycling, supercapacitors are unmatched.
Q: Are there environmental benefits to using supercapacitors over lithium batteries?
A: Absolutely. Supercapacitors do not use rare earth minerals like lithium, reducing environmental and ethical concerns related to mining and disposal. They’re also easier to recycle at end-of-life.
Q: How do you choose between supercapacitors and lithium batteries?
A: The best choice depends on your specific needs—backup duration, frequency of cycling, safety requirements, and environmental conditions. The Adie Group offers advisory services to help you select and implement the right solution for your operation. Want to know more or discuss your project? Contact us for a personalized consultation
Get in Touch with Us
Contact The Adie Group for expert energy advice.
+1-514-909-5047